Jenny Hoyos Revealed The Secrets of YouTube Shorts 600 Million views

Jenny Hoyos

In the vast landscape of YouTube, where content creators strive to make their mark, one name has risen above the rest, and that’s Jenny Hoyos. An 18-year-old YouTuber who has taken the world of shorts by storm, Jenny has amassed over 600 million views in the past year alone, averaging a staggering 10 million views per video.

In this exclusive interview with Neil from kyadekhe.com, Jenny opens up about her journey, strategies, and the secrets behind creating the perfect short-form content.

Unveiling the Viral Formula

“I don’t ask if it’ll go viral; I can figure out how to make it viral. That is an absurd thing to say,” remarks Jenny Hoyos, setting the tone for an intriguing conversation.

Neil dives deep into the analytics, mentioning the analysis of renowned creators like Mr. Beast and Ryan Tran. Jenny reveals her approach, stating, “I think you can make a video about anything; it’s just about adding and how to create the perfect short.”

The Art of Short Form Content

Jenny emphasizes the significance of every second in a short, asserting that whatever you promise in the video, deliver it promptly. She also sheds light on the platform-specific nuances, noting that short form content varies across platforms. An unexpected revelation follows as Jenny suggests that retention doesn’t matter as much as people think.

Crafting a Personal Connection

Neil delves into Jenny’s unique style, prompting her to explain how she makes stories that resonate with her audience. Jenny believes her content is heavily personality-based, making viewers invested. She shares an example where she cooked for strangers to raise money, turning a mundane task into a compelling short by adding a personal touch.

Decoding Virality: Readability and Hooks

Jenny unveils her process of creating hooks for her videos. She sketches thumbnails on her iPad, ensuring the visual appeal aligns with her target audience, emphasizing that popular shorts often have a readability level of fifth grade or below.

Neil questions how she arrived at this conclusion, leading to a fascinating discussion on URL manipulation and readability checkers.

The Importance of Retention

Jenny discusses a pivotal moment in her career when she noticed a drop in retention. With a keen eye for detail, she trimmed one second from the video, resulting in a significant boost in retention and video performance. She emphasizes the need for a high retention rate, revealing her benchmark of 90% for a short to truly go viral.

The Scroll Through Rate Strategy

Sharing insights into her strategy, Jenny discusses her personal scroll through rate of 85% and how she achieves a higher effective retention by encouraging rewatching. She also unveils her framing technique, aligning key elements in her videos for brand recognition and increased visibility.

The Mechanism and Storytelling

Neil and Jenny discuss the importance of a strong mechanism in a video, citing examples from Mr. Beast’s successful shorts. Jenny reveals her storytelling technique, utilizing the “but” and “therefore” narrative structure to maintain viewer engagement without compromising pacing.

Generating Ideas and AI’s Role

Neil explores Jenny’s idea generation process, and she shares that ideas often come from her daily life experiences. She also acknowledges using AI for inspiration but emphasizes the superiority of ideas born from lived experiences.

Narrowing Down Ideas and Decision-Making

With a plethora of ideas, Jenny details her process of narrowing down to the final selection. She considers the mechanism’s strength, potential sharability, and the expectation set in the hook as crucial factors. Neil probes further into the decision-making process, and Jenny breaks down how she finalizes scripts before filming.

Understanding the Audience Avatar

In a candid moment, Jenny reveals that her primary audience avatar is her younger self and her 10-year-old nieces. She aims to create content that resonates with them, bringing a unique perspective to her approach. Neil explores whether this shift towards a younger audience is a strategic move or a natural progression for Jenny.

Transition to Long-Form Content

As the interview progresses, Jenny expresses her desire to venture into long-form content. She believes she has achieved her goals in the realm of shorts and is ready to challenge herself further. Neil explores whether this transition is influenced by financial considerations or a desire to engage with the audience differently.

The Future of Jenny Hoyos Universe

In the final segment, Jenny talks about her vision for the future, both in terms of content creation and audience engagement. She discusses her aspirations for long-form content, the evolution of her audience, and the ever-changing landscape of digital media.

Conclusion

The interview with Jenny Hoyos provides a fascinating glimpse into the mind of a YouTube sensation. From decoding the viral formula for shorts to unveiling the intricacies of retention and storytelling, Jenny’s insights offer valuable lessons for aspiring content creators.

As she embarks on the journey towards long-form content, the Jenny Hoyos Universe promises to evolve, captivating audiences with its unique blend of personality, creativity, and strategic brilliance.

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